Your Domain Name is a Brand

In essence, a domain name is an Internet address. The only technical purpose it serves is to locate a computer on the Internet. Yet, taking a broader perspective, a good domain name serves not only as a piece in a technical puzzle but more importantly, as your identity, brand and personality online.
People may come across your domain name from an advertisement, through search engines or through word of mouth. In any case, your domain name will work towards forming an impression about your online presence. A good domain name will usually form a good first impression in a person''s mind, but a bad domain name will always form a bad one.
People are impressed more easily through value rather than products; characteristics rather than facts. It is important to have a name that conveys what you do best, instead of just conveying what you do. In short, GreatBooks.com works better than WeSellBooks.com, and the reason is obvious.

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